THE ANSWER Framework™
6-Step ANSWER Framework
ATTRACTION
Principle: Capturing the attention of your target audience to create interest in your products or services.
Strategy: Develop a comprehensive marketing plan leveraging multiple channels.
1.
Ideal Customer Avatar
2.
Hybrid Marketing
3.
Invisible Funnel
NURTURE
Principle: Building relationships with potential customers to guide them closer to a purchase.
Strategy: Implement lead nurturing programs that educate and engage your audience over time.
1.
Integrated CRM System
2.
Customer Journey
3.
Automated Sequences
SALES
Principle: Converting your interested leads into paying customers through a systematic process.
Strategy: Streamline the sales process to follow a framework so it is repeatable for every conversation.
1.
Consultative Sales
2.
Overcoming Objections
3.
Sense of Urgency
WELCOME
Principle: Being intentional to create a positive initial experience for your customers with your product or service.
Strategy: Create an onboarding process that educates, engages, and reassures new customers.
1.
Setting Expectations
2.
Personalized Onboarding
3.
Success Milestones
EXPERIENCE
Principle: Delivering and ideally overdelivering on your promises to create customer delight with your service.
Strategy: Creating a strategic feedback loop to enhance the service delivery and being intentional with proactive support for your service.
1.
Quality Delivery
2.
Proactive Support
3.
Feedback Loop
REFERRALS
Principle: Build a tribe of happy customers who believe in your mission to attract new ones through word-of-mouth.
Strategy: Build a referral culture within your organization and incentivize positive habits within your community.
1.
Referral Culture
2.
Referral Program
3.
Customer Testimonials
REFERRALS
Principle: Leveraging satisfied customers to attract new ones through word-of-mouth.
Strategy: Encourage and facilitate happy customers spreading the word.
1.
Referral Program
2.
Testimonials
3.
Case Studies