Frequently Asked Questions
Great question! We’re actually NOT a lead company, “lead generation” is just one of the integral parts of what we do. We are a Done-For-You Fractional CMO (Chief Marketing Officer) service and take over all the marketing for you, so you can focus on what you do best, which is originating business.
We have proven processes for generating qualified leads, integrating them into our Hybrid Automation system to automate your sales process, while cultivating those leads to a booked appointment and eventually to an application and a pre-approved buyer. We are so confident in our proven process that we are putting our money where our mouth is and guaranteeing ROI for you. We also have a complete course on sales training, systems training, phone scripts with *actual* sales call recordings and high performance consulting in our mastermind group. If you’re truly serious about growing your business (and not just buying leads) then you’re in the right place!
It’s a combination of us spending thousands of hours (time), spending millions of dollars (resources) in advertising and aggregating data, learning lessons (making mistakes) along the way to multiple iterations of our processes until we’ve found a proven and replicatable process. Our proven process is built on attracting your ideal customer, pushing them through a systemized sales process (to save you time) and increasing the lifetime value of your clients by getting more referrals, getting more referral partners (that actually send you business) and building your personal brand for long term growth.
The 3 Phase AAA Formula is the framework that we’ve used to help over 100+ loan officers fund over a Billion dollars in deals so it really works! It’s a combination of 3 phases that ultimately allows you to have a consistent inflow of qualified leads, going through a systematic sales process so you can save time and focus on only the qualified prospects and getting more referrals from clients and also referrals from realtor referral partners.
Ultimately, this framework will allow you to automate repeatable tasks, eliminate unimportant ones and delegate important ones so you can truly have a long-term sustainable business.
No! This is not a Do-It-Yourself course that you need to learn and implement yourself.
We are a complete Done-For-You Fractional CMO (Chief Marketing Officer) service so we do everything for you including setting up the hybrid automation systems, advertising, generating qualified leads, personal high-performance coaching, and access to our mastermind community.
Granted we do have a course included with the program where we’ll teach you the exact step-by-step process on how to replicate all our success stories. This includes the exact scripts, templates, and even actual live recordings of sales calls on taking a new lead to an application and to a pre-approved buyer.
Working with a Fractional Chief Marketing Officer is like having your very own advertising agency…but at a fraction of the cost! That’s why when we say we are a Done-For-You Fractional CMO, this means that we take over all the marketing and technical aspects so that you can focus on the sales and service aspects of your business.
With us, you do NOT have to worry about finding leads, chasing after your next deal, prospecting, or booking appointments. Because we’re a full Fractional CMO, we take over all the marketing aspects so you can focus on what you do best which is originate loans, help people get into their dream homes, or help people leverage their home equity into something more meaningful for your clients through a refinance.
This is pretty funny but we have clients who have actually asked this question! And no. They are not actors and no we did not pay them for their testimonials! They are awesome loan officers such as yourself who are happy to share their experience working with us! You can even search their NMLS numbers through the NMLS consumer access website.
To watch our video testimonials, you can click on this link: https://www.authoritybrand.com/testimonials/. And you can also read through our customer reviews on Google! Just type “Good Vibe Squad” into your Google search bar so you can access all of our Google reviews!
This is a great question, because a lot of our clients have also tried different marketing companies before working with us. Our clients have found TONS of different reasons why our system delivers real results, unlike the other marketing companies out there.
First, the lead quality you get with our system. We spend over $1 Million each year on disruptive advertising alone, which gives us all the data we need to hone in on your ideal clients.
It’s a combination of using highly targeted ads to attract the RIGHT people, while also having several different surveys & filters in place to weed out any leads that aren’t interested or qualified. By the time a lead self-books an appointment in your calendar, they’ve already shown that they’re interested in buying a home and likely to qualify for a mortgage.
Next, the quality of our automated systems. The problem with other automated systems, a lot of those follow ups read like robo-texts and can easily scare away qualified borrowers. But unlike those systems, our automated follow ups are much more conversational and intentional. They’re designed to build trust between you and your leads, while saving you hours of time that you would normally spend prospecting.
Plus, our automated follow ups are SO detailed, that they cover pretty much every different scenario that may come up. For example, what if a lead doesn’t show up on an appointment? Or, what if they need to wait 3 months before buying a home? What if you’ve already closed a deal with them, but you want to take advantage of any refinance opportunities in the future? With the Unfair Advantage™ system, there’s a follow up in place to handle ANY scenario that will come up!
A third area where other marketing companies fall short is… education! We have tons of educational resources that teach your leads about the home buying process. From articles, to videos, PDF guides, and more! We’ve found that educational resources are SO valuable, because not only do they build trust between you and your clients, but they also establish YOU as the expert in your field.
Another area that really sets us apart from other marketing companies is our customer support and high performance coaching. We have a dedicated Support Team to make sure you’re getting the best results possible out of our system, along with answers to all of your questions. Also, we provide high performance coaching, with multiple Live Zoom calls each week in our mastermind Facebook group, to make sure you have all the tools & support you need to take your business to the next level.
To make a long story short, other marketing companies just generate leads with a few run-of-the-mill automations. Unlike those guys, we are a full fractional Chief Marketing Officer that takes all the marketing work off your hands so you can focus on what you do best, which is originating loans and helping people get into their dream homes.
Yes we did! Well, technically our clients did through our system! This is a testament to how effective our system is and how, if you follow our step-by-step process, you can replicate the same success.
The billions of dollar closed deals is a combination of loan volume that our clients have funded directly off of our Good Vibe Squad system, where they closed and funded the leads that we generated for them, also in combination with the referrals from those leads and referrals that they have funded from Realtor referral partners that they also acquired through our system.
The pricing depends on a few different factors. Because our service is so customized and tailored specifically for your situation, the pricing can change depending on if you are a solo producer or a branch manager looking to hire us for your team, or if you’re looking to implement this in one area or multiple states. We can discuss this more in detail on your call.
Our all-in-one Hybrid Automation system automatically does the tracking! Our Loan Officer clients are able to track all their referral business through our system to make sure your referral partners are sending you business. Our system also automatically does all the follow ups to all your referral leads and communicates with your referral partners to make sure nothing falls through the cracks.
Yes we do. This is one of the reasons we’re able to generate qualified leads is because we have aggregated so much data on your ideal clients. I won’t get too “techno-babbly” on it but basically because we have spent so much money on advertising, our advertising accounts have so much data (or as you might have heard the phase “seasoned our pixel”) to the point that we’re able to really target, hone in and attract your ideal clients. More particularly those who are your qualified prospects.
Yes! The leads you get from our ad campaigns are 100% exclusive to you. When you sign on with us, we run ad campaigns specific to your territory and the types of clients you love.
All the leads generated from those ad campaigns are taken to a scheduling system, where those leads then self-book appointments in YOUR calendar.
After a pre-qualified lead books an appointment with you, we push them directly into YOUR pipeline, where they are then managed through our automated systematized sales process.
Not at all! Although it helps if you are more tech-savy, we were very intentional to design our system to be extremely user-friendly even for non-tech experts. We have also taken care of all the complicated technical setup and features on our end and we’ve made sure to build out this system to be as simple as possible for you to use!
We also understand that there will be a learning curve in the beginning so we have a dedicated Onboarding Specialist to help and guide you. Plus, we have a full Support Team and a fully built-out Help Center that has detailed instructions complete with screenshots and videos to make sure any and all of your questions get answered!
Absolutely! We have a dedicated Support Team along with a fully built out Help Center that has detailed instructions complete with screenshots and videos to make sure any and all your questions get answered!
We know how frustrating it can be to pay for a marketing company that leaves you high and dry when it comes to customer support. But unlike other marketing companies that you may have tried in the past, we genuinely see our clients as part of the Good Vibe Squad family, so making sure you get all the support you need to get the best results out of our system is paramount.
That’s a great question! Culture is extremely important to us, and we love working with mortgage professionals who are seriously committed to growing their businesses and vastly improving their lives. And while we do take results very seriously… we don’t take ourselves too seriously!
Over the years, we’ve built a positive community of like-minded people who support each other, share insider advice and feedback, along with celebrating everyone’s wins and successes!
Preserving our community culture is extremely important to us, and we would never want to push you into anything that just didn’t make sense. On your call, we can dig a little deeper in talking about whether this partnership would be a good fit.
Yes, you absolutely can! We have multiple Live Zoom video calls in our exclusive mastermind Facebook Group where we encourage you to hop on every week to make sure we’re able to really execute on achieving your goals month in and month out! Not only that, but we have a 15 person team in our company to make sure that you’re able to actually hop on a call and help you with any concern!
Absolutely NOT! We are a full Done-For-You Fractional CMO (Chief Marketing Officer), which means that we take ALL the marketing work off your hands.
From running million dollar ad campaigns, to filtering out the bad leads, to getting pre-qualified borrowers to self-book appointments in YOUR calendar, we do all of this for you – without you even having to think about it!
But it doesn’t stop there! After a pre-qualified borrower self-books an appointment in your calendar, we push them into our automated systematized sales process. This automated system saves you HOURS of time so you can quickly move them along into a Funded Loan…
…and once you close that Funded Deal, we ALSO have post-sale automated follow ups to help you increase the lifetime value of your clients!
This means generating your OWN pre-approvals to use as leverage over Realtors, so that you can rake in more Realtor Referrals. Also, getting you more 5-Star Customer Reviews to build your brand for long term growth. Not to mention, post-sale automated follow ups to help you close more Refinance Deals from past clients, along with getting more Client Referrals and establishing yourself as a titan in the mortgage industry!
When you follow our step-by-step process, the Unfair Advantage™ will help you grow your loan production exponentially, all while taking all the marketing grunt work off your hands, so you can focus on funding deals and having more free time to spend with your family!
No, not at all! Because we are a Done-For-You Fractional CMO, we run all the ad campaigns for you! We spend over $2 Million every year on disruptive advertising alone. This investment gives us all the data we need to target your ideal clients, while also filtering out the bad leads that are just a waste of your time.
We know there are a lot of marketing courses out there that promise to teach you how to run ads so you can generate leads on your own.
Unfortunately, a lot of these marketing courses fall short for a few different reasons. First, running ad campaigns is extremely expensive. That’s why we invest over 2 million dollars a year on advertising alone. Second, advertising is complicated and time-consuming. It’s not reasonable to expect you to be both a marketing expert AND a mortgage expert. Plenty of people have tried it and failed because it’s just not possible to do it all on your own.
That’s why we are happy to take all the advertising and marketing work off your hands, so you can focus on what you do best, which is originate loans, help people get into their dream homes, along with helping people get the best value out of their home refinance.
We sure do! Here’s how it works:
We run million dollar ad campaigns targeted to your territory and the types of clients you love. Those ads attract interested borrowers, while several filtration steps weed out all the bad leads that either aren’t interested or not likely to qualify.
Once a pre-qualified borrower passes through our series of filters, they are then taken to a scheduling page. From that scheduling page, the pre-qualified borrower actually books an appointment with you in YOUR calendar, without you having to so much as pick up a phone!
From there, we even have automated follow ups in place to remind these borrowers to show up on the booked appointment (and we also send out reminders to YOU so you don’t have to worry about accidentally missing an appointment).
During your Onboarding with us, we’ll get your calendar synced with our scheduling system and be ready to go!
Great question, because our system does NOT stop working once the deal is funded!
Once you close a funded loan through our system, we have post-sale automated follow ups in place to get you more 5-Star Reviews so you can build your personal brand for long term growth. These post-sale automated follow ups also help you get more Customer Referrals from past clients. In addition, these post-sale automated follow ups keep working over a long period of time to help you close more Refinance Deals from past clients!
These post-sale automated follow ups are absolutely proven to help you increase the lifetime value of your clients, all while growing your loan production exponentially month after month!
While a lot of marketing systems come with some form of automations, our automated follow ups are much more effective for several reasons. First, the wording we use in our messaging is highly intentional and conversational. This keeps leads interested WITHOUT coming on too strong. The problem with a lot of other automated systems out there is that their follow ups read like robo-texts, which can easily scare away qualified borrowers.
Another reason why our automations surpass the other systems out there, we have follow up systems in place for ANY possible scenario that can come up! For example, if someone misses a booked appointment with you, we have automations in place to get them to reschedule. If a lead seems to have ghosted you, we have automations to get them back on track and engaged in a conversation.
Our automated system also includes TONS of educational resources, articles, videos, and PDF guides to help your prospects along their home buying or refinance journey. These educational resources are absolutely proven to build trust and establish yourself as the expert in your field.
Having high quality automations to quickly catch your prospects’ attention and move them along toward pre-approval is extremely important. But what about those people who need a bit more time? Just because someone isn’t quite ready to buy or refinance until a few months from now, doesn’t mean we should throw that opportunity away!
For this reason, we ALSO have long term follow up campaigns for those borrowers who need a bit more time. These long term follow ups are absolutely proven to get you more Purchase and Refinance Deals 3, 6, or 12 months down the line!
Our automated system accounts for all the different scenarios that can come up, from the time a borrower first enters your pipeline all the way until they become a closed loan. But the automations don’t stop once the deal is funded! In fact, we even have post-sale automated follow ups in place that will reach out to your past clients, helping you to rake in more 5-Star Reviews, Customer Referrals, and Future Refinance Deals!
Training and education is extremely important to us. When it comes to learning how to use the Unfair Advantage™ system, we understand that there will be a learning curve in the beginning. For this reason, we have a dedicated Onboarding Specialist to help and guide you. Plus, we have a full Support Team and a fully built-out Help Center that has detailed instructions complete with screenshots and videos to make sure any and all of your questions get answered!
We also have a course included with the program where we’ll teach you the exact step-by-step process on how to replicate all our success stories. This includes the exact scripts, templates and even actual live recordings of sales calls on taking a new lead to an application and to a pre-approved buyer.
As part of the Unfair Advantage™ system, we also give you access to our exclusive mastermind community, with multiple Live Zoom video calls every week. These Live Zoom calls cover everything from using the system, to improving your sales strategies, to learning the insider tips and tricks for running a highly-successful mortgage business. We encourage you to hop on these calls to make sure we’re able to really execute on achieving your goals month in and month out!
Not only do we provide YOU with training, but we also have training for your Loan Officer Assistant! Our LOA training includes templates, exact scripts, and actual live recordings of LOA sales calls to show them how to take more applications and move them along toward pre-approval.
This is a great point, and yes! We are vendor approved!
Providing a service that follows all compliance protocols and legal regulations is extremely important to us. That’s why we’ve been highly involved in the vendor approval and compliance process, working with dozens of different loan mortgage companies that we’ve been vendor approved with.
We take it very seriously to make sure that the service that we provide is of top-notch quality within the law, making sure that we’re within TCPA compliance, Can-Spam compliance, and following all the mortgage specific protocols.
As part of our team, we have a Chief Information Security Officer (CISO) to make sure that we’re 100% compliant within all the legal and vendor approval regulations.